Hi, I'm Aaron 👋🏻

Designer specialized in navigating the unknown

From idea validation to first user feedback - I design products that solve real problems, fast.

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Past Clients

Selected Work

Enabling Seamless Clinic Search in Japan

Overview

Reduced clinic search time by 40% and exceeded NPS targets by designing a discovery product that protected user trust through three strategic scope decisions validated by iterative testing

DELIVERABLES

0→1 Product Design

UX RESEARCH

USABILITY TESTING

Rapid Prototyping

Designing trust into NFT discovery to streamline safe transactions

Overview

Validated a focused product through structured decision-making under ambiguity

DELIVERABLES

0→1 Product Design

USER TESTING

Rapid Prototyping

Explorations

Building trust where price usually wins

Overview

Study & Application of Google PAIR to improve insurance quote flow - designed to close the trust gap and improve quote-purchase rates, built entirely under ambiguity with no user research, conversion baselines, or internal data access

DELIVERABLES

RAPId IDeATION

AI Prototyping

VISUAL DESIGN

DwellHomes - Coming Soon

Overview

Exploring whether Dwell's editorial authority could translate into a viable rental platform by testing if design-conscious NYC renters would engage more deeply with curated properties.

DELIVERABLES

Growth design

PRFAQ

AI Prototyping

Designer specialized in navigating the unknown

Selected Work

Enabling Seamless Clinic Search in Japan

Designing trust into NFT discovery to streamline safe transactions

Explorations

Building trust where price usually wins

DwellHomes - Coming Soon

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