10:13 AM
HELLO WORLD
Product Designer with a scientist's brain
I build digital products grounded in research, data, and craft.
Past Clients
Lab Work
Dwell Editorial - DwellHomes
Dwell Editorial - DwellHomes
OVERVIEW
OVERVIEW
Translating editorial authority into an aesthetic-driven renovation discovery experience
Translating editorial authority into an aesthetic-driven renovation discovery experience
DELIVERABLES
DELIVERABLES
AI-POWERED PROTOTYPING
VISUAL DESIGN
RateShock
RateShock
OVERVIEW
OVERVIEW
Canadians are facing steep year-over-year increases in their P&C insurance premiums—often told by insurers that “everyone is experiencing the same.” Rateshock is a personal project built from scratch that brings visibility to this growing concern amongst the insureds.
Canadians are facing steep year-over-year increases in their P&C insurance premiums—often told by insurers that “everyone is experiencing the same.” Rateshock is a personal project built from scratch that brings visibility to this growing concern amongst the insureds.
DELIVERABLES
DELIVERABLES
DEMO
BUILT WITH CURSOR
Building Trust where price usually wins
Building Trust where price usually wins
OVERVIEW
OVERVIEW
Study & Application of Google PAIR to improve insurance quote flow - designed to close the trust gap and improve quote-purchase rates, built entirely under ambiguity with no user research, conversion baselines, or internal data access
Study & Application of Google PAIR to improve insurance quote flow - designed to close the trust gap and improve quote-purchase rates, built entirely under ambiguity with no user research, conversion baselines, or internal data access
SCOPE
SCOPE
UX DESIGN
AI-POWERED PROTOTYPING
VISUAL
Selected Work
Enabling seamless clinic search in Japan
Enabling seamless clinic search in Japan
OVERVIEW
OVERVIEW
Reduced clinic search time by 40% and exceeded NPS targets by designing a discovery product that protected user trust through three strategic scope decisions validated by iterative testing
Reduced clinic search time by 40% and exceeded NPS targets by designing a discovery product that protected user trust through three strategic scope decisions validated by iterative testing
DELIVERABLES
DELIVERABLES
UX DESIGN
UX RESEARCH
0-1
Designing trust into NFT discovery to streamline safe transactions
Designing trust into NFT discovery to streamline safe transactions
OVERVIEW
OVERVIEW
Validated a focused product through structured decision-making under ambiguity
Validated a focused product through structured decision-making under ambiguity
Validated a focused product through structured decision-making under ambiguity
DELIVERABLES
DELIVERABLES
RAPID PROTOTYPING
0-1 Product Design
