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  • NEW FEATURE

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DwellHomes

Category

Payment processing

Year

2023

Location

San Francisco, CA

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🌐 Overview

Web 3.0 is the next evolutionary phase of the internet that is less controlled by large organizations, putting individuals in charge of their own data and privacy. One key application of Web3 technology is the creation and exchange of non-fungible tokens (NFTs). These are unique digital assets that can represent ownership of creative works like art or music. NFTs allow for direct sales between artists and collectors, without the need for middle-man like galleries or auction houses, which helps support independent creators and promote a more equitable creative economy. When buying and tracking NFTs, individuals can own unique digital assets and contribute to the growing community of NFT enthusiasts.

⚠️ Challenge

Buyers are looking for an edge to accessing information on upcoming releases

Within the NFT space, buyers are constantly competing to get information about limited releases and airdrops events to become the first to buy or claim rare NFTs in fear of missing out on owning something valuable that could add to their reputation among other collectors. The same buyers often resort to community platforms like Discord, Twitter, and Telegram for exclusive NFT information to gain an advantage on timing these lucrative events. At the same time, these platforms can pose a risk as scammers may create fake airdrops or phishing schemes to steal buyers' private keys and funds.

TBH

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⚠️ TBH

Defining user cohorts to scope our ideal users

We inquired about workflows for NFT purchasing with 3 users and identified 3 friction points that involved juggling different tools to scout information, checking transaction receipts to avoid phishing scams, and cross-referencing with other users to inform purchase decisions.

Within the scope of cross-referencing with others to purchase, we brainstormed 6 potential user segments via journey mapping. Based on the need for obtaining NFT release information quickly and motive of increasing their reputation among other collectors, our core target user group was determined to be “NFT Enthusiasts”.

TBH

A first of its kind fitness machine combines an elegant resistance trainer with a full length, touch screen, mirror.

⚠️ TBH

Optimizing NFT Purchasing through User Journey Mapping

To optimize the design of NFT purchasing platforms and improve user satisfaction, we conducted user journey mapping across four distinct NFT purchasing journeys. By identifying pain points and opportunities from NFT discovery to buying and owning an NFT, we were able to prioritize key features such as connecting wallets and following NFT artists. This resulted in a more streamlined NFT purchase process and improved user satisfaction.

We ideated and refined eight use-cases for NFT buyers based on our user journey mapping insights. However, we narrowed down our focus to two that closely-aligned with our product vision and market demand. These use-cases involved a die-hard collector obsessed with all things rare boost their rep and a social media personality who enjoys collecting the work of their favourite artists. By designing features and functionalities that catered to these use-cases, 5 design ideations were created.

TBH

A first of its kind fitness machine combines an elegant resistance trainer with a full length, touch screen, mirror.

⚠️ TBH

Initial design validation through rapid prototyping

To optimize the information arrangement, filtering and interaction elements, A/B testings were conducted through rapid prototyping with the 2 use-cases in mind. We conducted 4 rounds of A/B testing and iterated on the prototypes based on user feedback, allowing us to refine the features and create a user-friendly platform. This process enabled us to quickly and efficiently test and refine our design ideas, resulting in a MVP that met user needs and preferences, while also overcoming web3 design challenges such as complex wallet integrations.

TBH

A first of its kind fitness machine combines an elegant resistance trainer with a full length, touch screen, mirror.

⚠️ TBH

Iteration of information and event cards through A/B Testing and Rapid Prototyping

During the development phase after the 4rd A/B testing session, the design implementation were estimated and scoped to define trade-offs. The user experience was validated with users and the trade-off was reviewed by stakeholders with design options concluding with alignment on the final iteration.

TBH

A first of its kind fitness machine combines an elegant resistance trainer with a full length, touch screen, mirror.

Want to get in touch?

Aaron

Portfolio 2024