Medikou
Enabling seamless clinic discovery with confidence
Role
Product Designer
Deliverables
User Research, Product Strategy, Journey Mapping, High Fidelity Prototyping, A/B Testing
Project Timeline
1 year
Overview
Challenge
Time and Mental Strain involved in finding doctors in Japan
Users are frustrated with the current clinic discovery process
Members are physically burdened with clicking through 1M+ search results to find a suitable clinic to address their needs
Research
Understanding Clinic Search Patterns in Japan
Research Takeaways
55.8%
Users used Google as their main discovery channel
Collecting Insights
Customers are physically burdened with clicking through 1M+ search results to find a suitable clinic to address their needs
Defining core user flows
To ensure a user-friendly and efficient mobile experience for customers, research insights were used to inform the visualization of the appointment flow to be designed.
Exploration
Translating our findings into opportunities
Touch-point visualization
With emphasis on core functionality of features to deliver to customers, we quickly jumped from lo-fi to mid-fi wireframe to quickly explore multiple ideas without over-investing in visuals.
Home-page Content
Keeping users involved throughout the ideation phase helped us validate our ideation from research data-points, reducing un-necessary features that don’t deliver value to our customers.
Information hierarchy
Heavy exploration on clinic cards and corresponding visual hierarchy that closely aligns with user mental models to reduce cognitive load and surface key information that brings users closer to finding relevant clinics.
Iteration
Using Data to lead our Design Decisions
Descope on Homepage content
Ensuring that all copy was informative and instructive resulted in an increase in search conversion by 70%. Utilizing usability testing insights, we were able to iterate on an alternative search method that further improved search conversion rates and reduced time on task by 30%.
Refining Clinic Card Hierarchy
Surfacing relevant information that closely aligned with user mental models based on feedback resulted in users finding helpful clinics quicker, resulting in a 30% increase in booking rate.
Pivoting Appointment Booking Flow
Adapting quickly to new research data, bringing users to the clinic help-desk quickly and aligning the visual hierarchy of information based on user feedback resulted in 40% increase in booking rates from the 1st iteration.
Outcomes
Goals were met for MVP
Well-Received User Feedback
Ensuring that all copy was informative and instructive resulted in an increase in search conversion by 70%. Utilizing usability testing insights, we were able to iterate on an alternative search method that further improved search conversion rates and reduced time on task by 30%.
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